Why Buy Local?

Give blood to your local economy!
Pace Window & Door is committed to supporting the New York State economy and how your home improvement purchase can give blood to the local economy.

Did you know that when you purchase Pace windows, you’re helping to support hundreds of local jobs? The story behind the colorful building… which is where they manufacture Windows!

Pace Window & Door Corp. President and Owner Steven Abramson believes that the tiniest stone dropped into a lake can create a significant ripple effect. That’s why he’s positioned his company to support not only his own employees, but to feed into New York state component suppliers as well. Unique in its approach, Pace is making a statement with its sourcing choices, taking a stand in a competitive economy to keep business local.

Instead of outsourcing to keep costs down, Abramson selectively in-sources and trumpets the fact that Pace’s 90 percent made-in-New-York-State window may be a little bit more expensive than competitors’, but buying the product could support on the order of 500 to 1,000 area families. “We offer the option,” he says. “Would you rather give your money to another country or state?”

“It’s a team effort that’s going to make a change for economic strength,” he says. “It’s not just the politicians’ job, or the consumers’ job, or the business owners’ job. We have to look at what we can all do together.”

In an extreme show of local pride, Abramson and his team recently ripped all the vinyl siding off Pace’s headquarters location in Victor, N.Y., and hired a graffiti artist to apply a custom-designed mural showcasing regional icons and the company’s philosophy. “I know some people think I’m crazy, but what we’re trying to do is build consumer awareness about buying locally,” he explains. “And it’s not just about buying locally in Rochester. Anytime anyone buys locally, no matter where they are, they’re giving blood to their local economy.”

The local angle seems to resonate with homeowners in a region where people generally do go out of their way to help a neighbor. “I do believe their focus on the business climate is appreciated in the area, where any good news about business is great news,” says David Polino, president of the Upstate New York Better Business Bureau.

SETTING THE PACE

Abramson founded Pace in 1985. A lifelong distance runner, he decided to name the company after the philosophy of pacing oneself to grow in a sustainable way. For his company, Abramson believes that success comes at the hands of ethics alone not profit, not extreme cost-cutting measures and not shortcuts. “Everything I believe in starts with being fair and ethical,” he says. “You have to have a philosophy of ethics with your partners, your customers, the people you work with. That’s how you win the game.”

His employees will vouch for him.

In his most recent effort to celebrate the region he works so hard to support, Abramson approached his team about stripping the headquarters building down to the concrete in order to commission a massive mural depicting upstate New York pride.

A graffiti artist created the design with the help and inspiration of Abramson, and the company fought hard to obtain the necessary building permits to undertake the project. Rochester-based professional artist Tim Piper was hired. The building was completed in late 2008. “I love the idea of it,” Lepore says. “…it looks fantastic and certainly stands out. I think more companies should be doing stuff like this.”

Abramson’s goal with the whole-building mural was to take what happens on the inside of the building and plaster it across the outside of the building, communicating to community members the commitment that Pace has for the region. “We want people to understand we’re an open book and we want them to be educated on what we do inside these walls,” he says.

While the colorful building is sure to attract attention to Pace as a company, the energetic founder insisted the mural be more about building local economic awareness. “We’re trying to make a regional domino effect and we’re doing it through an artistic message,” he says. “Some people probably think I’m crazy but anyone can say they support the local economy. We’re actually doing it.”

At the very least, Abramson and his team hope that the decorated building and their clear marketing message will get local replacement window buyers to consider some simple questions: “What can we all do together?” Abramson says. “If you know there’s a local platform, then why not?”

Portions of this article reprinted from Window & Door magazine.